Clicks into kicks: How Converse won online

How do you launch Converse’s official e-shop in Greece and achieve immediate growth in traffic, sales, and awareness?

By designing a cross-platform digital strategy that blended performance marketing with brand-building, turning data into results within just six months.

Drive short-term performance through traffic and sales on Converse.gr, while simultaneously building long-term brand awareness and recognition in the Greek market.

Scaling performance came with unique hurdles:

• The need to boost e-shop results without undercutting wholesale partners, limiting bidding strategies.
  
• No historical data to rely on, meaning every move required agile testing and optimization.
  
• Multiple simultaneous campaigns for different collections created audience overlap and measurement challenges.
  
• Limited creative assets meant relying on proven formats and automation to deliver impact.
  

We combined performance-driven tactics with brand storytelling to deliver both immediate ROI and long-term growth.

Adopting a test-and-learn mindset, we deployed dynamic campaigns across Google, Meta, TikTok, YouTube, and Pinterest.

We tackled constraints by:

• Audience segmentation to reduce overlap and increase relevance.
  
• Dynamic creatives to personalize at scale, despite limited assets.
  
• Refined bidding strategies to drive efficient traffic without clashing with wholesale partners.
  
• Continuous optimization to maximize performance and ROI.