Building digital foundations for Intermix
The Request
INTERMIX, a traditionally offline B2B brand, asked us to build its digital presence from the ground up.
The mission: establish a strong, authentic footprint on social media while staying true to the brand’s heritage of trust and reliability.
The Goal
- Launch and establish INTERMIX’s presence on key social platforms
- Showcase its legacy of quality, reliability, and long-term partnerships
- Increase awareness and visibility among both new and existing audiences
- Lay the groundwork for future growth through performance-driven campaigns
The Challenge
With no prior digital footprint, INTERMIX needed to make the leap into online communication while maintaining the credibility it had earned offline.
Operating in a traditional industry with minimal digital engagement, the challenge was to design a presence that felt professional and trustworthy, yet fresh and dynamic enough to stand out.
Our Solution
We began with a deep dive into INTERMIX’s DNA - its product portfolio, audience segments, tone of voice, and market positioning. From there, we crafted a tailored digital strategy that balanced credibility with approachability:
Channel creation: Building social media profiles that authentically reflect INTERMIX’s brand identity
Content pillars: Combining education, trust, and professionalism to create authority and relevance
Visual identity guidelines: Ensuring consistency across all platforms
Performance campaigns: Driving targeted awareness, interest, and traffic with precision
The Results
Successful launch across key social media platforms
Strong engagement from new audiences in the construction and design sectors
Smooth transition from offline to online presence without compromising credibility
Strategic positioning that set the stage for future digital campaigns and lead generation