A 60% revenue boost in a crowded market

Kave Home approached Humble with the ambition of launching and growing its brand presence in the highly competitive Greek home décor market.

The challenge was to combine performance-driven campaigns with brand-building initiatives in order to boost revenue and attract high-intent customers.

Our objectives were clear: drive significant year-over-year revenue growth, increase average basket value, improve customer retention and reduce bounce rate.

At the same time, we needed to scale brand awareness across digital channels, positioning Kave Home not just as a store, but as a go-to lifestyle brand.

The obstacles were considerable. Competition in the home décor market was intense, with established players dominating visibility.

While website traffic was promising, user engagement and conversions lagged behind expectations.

On top of that, pressure to continuously grow revenue while optimizing ROAS across multiple platforms meant that our strategy had to be both precise and adaptable.

To meet these challenges, we implemented a hybrid strategy that fused branding with performance.

We enhanced ad targeting by investing in high-impact channels such as Meta and Google, creating optimized campaigns that maximized both reach and return. 

We ensured cross-channel consistency, aligning messaging across TikTok, Pinterest, and Meta to deliver a cohesive customer journey and strengthen brand recall.

Beyond conversion-driven campaigns, we launched awareness initiatives during peak moments such as major promotions and new store openings, ensuring visibility when it mattered most. 

Finally, we optimized user engagement by applying behavioral insights to the site experience, which encouraged longer sessions and smoother conversion paths.