Play Days
Hunt mode: On

To create an interactive digital experience for Logitech G Play Days, turning a standard promotional period into a gamified journey that drives awareness, participation, and reward redemption - all within the Logitech G universe.

Build a fun, user-friendly landing page where gamers could take part in a challenge and earn exclusive rewards, while reinforcing Logitech G’s positioning as a brand that celebrates skill, knowledge, and play.

We had to merge education, engagement, and conversion into a seamless digital flow:

• Inform users about Logitech G products
• Encourage participation through interactive mechanics
• Deliver a smooth reward experience that kept users motivated until the end

All while ensuring the design stayed true to Logitech G’s high-tech, futuristic aesthetic and performed flawlessly on all devices.

We built a dedicated gamified landing page (challengehuntplaydays.gr), turning a promo into a real quest.

Players completed four Logitech G challenges, testing their gaming knowledge and skills both online and in-store.

Players completed four Logitech G challenges, testing their gaming knowledge and skills both online and in-store.

To move forward, participants had to visit a partnered retailer, locate a specific Logitech G product, and upload a photo - driving measurable foot traffic and engagement at physical points of sale.

Correct answers unlocked a -10% reward coupon, while full completion entered them in the draw for premium Logitech G gear.

With bold neon visuals and digital-first assets, the campaign felt less like marketing and more like a game worth playing.