OMODA&JAECOO

Jaecoo 7 SHS | The Great Escape: Turning miles into moments

What happens when you turn a test drive into a wild ride? For Jaecoo 7 SHS, it became more than a launch - it became a story.

The Request

To launch the new Jaecoo 7 SHS in Greece, OMODA & JAECOO partnered with Humble to stage a record-breaking autonomy challenge: a 1.200 km route on just one charge and one tank.

While the plan was precise and efficient, we saw an opportunity to go beyond performance and into pure emotion.

The Goal

Our ambition was to elevate the Jaecoo 7 SHS debut into an emotional brand moment.

Beyond showcasing endurance, we wanted to highlight the SUV’s adventurous spirit, connect with new audiences, and position the vehicle not only as capable but as truly unforgettable.

The Challenge

The autonomy test drive was already in motion: a convoy of vehicles, expert drivers, and pre-set itineraries left little room for deviation.

Yet the Jaecoo 7 SHS was not designed to stay within boundaries. This was a car built for more: freedom, exploration, and the unexpected.

The challenge, then, was to shift the narrative from a question of efficiency, “How far can it go?” to one of excitement and possibility, “How wild can it get?”.

Our Solution

Rather than interrupt the test drive, we decided to hijack it.

We took one Jaecoo 7 SHS out of the convoy and gave it to adventurer Giorgos Lentzas with a single instruction: “Go. Just go.”

With no script and no set plan, his raw, off-grid journey allowed the SUV’s character to unfold naturally. Captured through cinematic storytelling - drone sweeps, POV shots, and unscripted encounters - the experience was documented like a road trip rather than a car commercial.

The result was a digital-first narrative that felt unfiltered, adventurous, and unapologetically real.

The Results

The impact was immediate.

Social engagement spiked across platforms, with more than 3.1 million video views and a reach of over 2 million on Meta alone, generating over 7.000 interactions.

In a matter of days, the Jaecoo 7 SHS shifted from being an unknown SUV to a must-discover brand, proving that the launch had become not just a technical milestone, but a cultural moment.

Let’s explore what we can do together