Style with a second story

How do you launch a new fashion platform in a crowded market - and make it stand out as both stylish and sustainable?

That was the challenge for Vinted’s entry into Greece. 

Our mission: raise awareness, spark activity on the platform, and introduce Vinted as a fresh, eco-conscious alternative for modern fashion lovers.

Position Vinted as the go-to destination for sustainable style in Greece by driving engagement, boosting closet followers, and growing the number of active listers and buyers, powered by influencer-led storytelling.

Vinted entered a saturated market where fashion apps were already popular.

Differentiating the platform was critical, especially during the summer holiday season, when consumer activity typically dips.

On top of this, building trust in the pre-loved fashion space was a hurdle.

Convincing users to list, buy, and exchange fashion with strangers on a brand-new platform required authenticity, credibility, and cultural relevance.

We rolled out a three-phase influencer campaign across Instagram and TikTok, targeting both fashion enthusiasts and eco-conscious consumers during high-interest periods.

By collaborating with a diverse mix of fashion icons, lifestyle creators, and sustainability advocates, we built a narrative of style & responsibility.

Content included styling tips, closet reveals, and educational posts on sustainable fashion, showing how Vinted makes secondhand shopping both aspirational and accessible.

Authentic partnerships built trust and positioned Vinted as the ultimate platform for affordable, pre-loved fashion in Greece.