Recoloring Wella’s digital presence

Wella Greece partnered with us to refresh its digital presence.

The mission: build a more scroll-stopping, seasonal, and stylish content strategy on a limited media budget, boosting awareness and strengthening social proof across Facebook and Instagram.

Refresh the brand’s social media image, communicate its full product range, and connect with a broad female audience.

All while building brand awareness and strengthening Wella’s digital presence through smart, targeted campaigns.

With multiple product lines, each with its own look and feel, Wella needed a way to bring them together under one consistent digital identity.

Until then, the brand’s creative output felt cautious and underwhelming, leaving untapped potential on the table. 

In a saturated beauty market overflowing with content, the challenge was clear: make Wella stand out visually, give it a stronger digital voice, and engage a wide audience with content that felt bold, relevant, and impossible to scroll past.

We redefined Wella’s digital strategy with a curated and consistent identity:

• Unified Content Pillars with a clear tone of voice and color palette, making the brand instantly recognizable.
  
• Seasonal & Interactive Content that tapped into beauty moments while driving engagement.
  
• Organic-to-Ad Creatives: transforming organic posts into ad units for maximum reach.
  
• Targeted Campaigns with A/B testing to optimize results on a lean budget.
  
• Influencer Collaborations & Activations to extend Wella’s community and reach across generations.