1-Year Case Study
$1M Spend → $2.6M Revenue
2.42 ROAS for Clothing eCommerce Brand
FACTS
- Client Vertical:Fashion / Clothing eCommerce
- Duration:August 2022 – August 2023
- Ad Spend: $1M
- Revenue Attributed to Ads:$2.6M
- Achieved ROAS:2.42
- Break-even ROAS:1.45
CONTEXT
A long-term client (4+ years) with a strong brand and loyal community. The products were hoodies, t-shirts, and jewellery.
Highlights
Maintained strong ad performance despite stock issues in April–May
- Grew from ~$30K monthly spend to ~$200K+ by mid-2023
- Black Friday 2022: $87K spend, 3.07 ROAS
- July 2023: $170K spend with 2.73 ROAS
- August 2023: $197K spend, 2.1 ROAS
Strategy
- Use multiple campaigns with different creative angles (or products)
- Use cost caps and bid caps for extra low risk spend
- Working with average ad account results overcoming low demand periods
- Technical handling with heavy CBO/ABO Optimization
- Constant testing of new creatives and angles to avoid ad fatigue
Takeaways
"Structure = resilience. Multiple campaigns allow you to hold position when others fall."
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