3 Years Case Study
€3.9M Spend → €17.6M Revenue
4.51 ROAS for Clothing eCommerce Brand
FACTS
- Client Vertical: Fashion / Clothing
- Platform: Meta Ads
- Time Period: Dec 2023 – 2026
- Total Ad Spend: ~€3.9M
- Total Revenue Attributed: ~€17.6M
- Average ROAS:~4.5
- Break-even ROAS: 3.2
- Market: North America + EU
Strategy
- Use multiple campaigns with different creative angles (or products)
- Use cost caps and bid caps for extra low risk spend
- Working with average ad account results overcoming low demand periods
- Technical handling with heavy CBO/ABO Optimization
- Constant testing of new creatives and angles to avoid ad fatigue
6 Months Meta Ads Account Snapshot:
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