1-Year Case Study
$1.6M Spend → $10M+ Revenue
6.14 ROAS for Interior Design eCommerce Brand
FACTS
- Client Vertical: Interior Design eCommerce (US-based)
- Duration: August 2022 – August 2023
- Ad Spend: $1.6M
- Revenue Attributed to Ads: $10.1M
- Achieved ROAS: 6.14
- Break-even ROAS: 4.0
CHALLENGE
A long-term client (4+ years) selling high-AOV custom wooden panels. With a considered purchase and longer decision cycle.
Strategy
- Use multiple campaigns with different creative angles (or products)
- Use cost caps and bid caps for extra low risk spend
- Working with average ad account results overcoming low demand periods
- Technical handling with heavy CBO/ABO Optimization
- Constant testing of new creatives and angles to avoid ad fatigue
Key Insights
- Scaling isn't optional: Brands that sit on high ROAS without reinvesting lose market share
- Volume > ROAS: Better to have 5 ROAS at $200K than 12 ROAS at $30K
- Structure matters: Used multiple campaigns, broad targeting, Advantage+ and even cost caps
RESULTS
- From $30K/month to over $500K/month in spend
- Consistently profitable even during lower ROAS months
- Positioned brand as a dominant player in its vertical
Takeaways
"Scaling isn't just about profit – it's about owning market share before your competitors do."
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