6-Month Case Study
$25M Spend → $145M Revenue
2.07 ROAS for Skin-Care Brand
FACTS
- Metric: Jan – Jun 2025
- Ad Spend:$25,000,000
- Attributed Revenue:$145,000,000
- ROAS:2.07
- Break-even ROAS: 1.2
- Market:North America + EU
CONTEXT
A fast-growing DTC skin-care brand asked for hyper-aggressive scale without compromising profitability. Insane growth on revenue and repeated customers with influencer partnership ads.
Strategy
- Use multiple campaigns with different creative angles (or products)
- Use cost caps and bid caps for extra low risk spend
- Working with average ad account results overcoming low demand periods
- Technical handling with heavy CBO/ABO Optimization
- Constant testing of new creatives and angles to avoid ad fatigue
Meta Ads Account Snapshot:
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