1-Year Case Study

£1M Spend → £6.7M Revenue

6.39 ROAS for Clothing eCommerce Brand
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FACTS
  • Market:United Kingdom
  • Duration:August 2022 – September 2023
  • Ad Spend:£1.055M
  • Revenue Attributed to Ads:£6.741M
  • Achieved ROAS:6.39
  • Break-even ROAS:4.0
BACKGROUND

This UK-based eCommerce brand started with modest spend due to stock limitations. The growth was methodical — with heavy constraints until July 2023. Despite that, it scaled into a dominant position.

Progression

  • Start: £8K in August 2022
  • Q4 2022: Black Friday scaled to £54K (9 ROAS)
  • Held back: Could not exceed £100K/month until July 2023
  • July 2023: First time lifting cap — £160K @ 6.36 ROAS
  • August 2023: £169K @ 5.09 ROAS
  • September 2023: £108K @ 4.58 ROAS – strategically lowering ROAS to gain position before Black Friday
  • Goal: Ramp to £250–300K monthly spend leading into Q4

Strategy

  • Use multiple campaigns with different creative angles (or products)
  • Use cost caps and bid caps for extra low risk spend
  • Working with average ad account results overcoming low demand periods
  • Technical handling with heavy CBO/ABO Optimization
  • Constant testing of new creatives and angles to avoid ad fatigue
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